Ford Slashes Mach-E Prices By Up To $5,900 In Response To Tesla


Ford is cutting up to $5,900 off the price of its Mustang Mach-E as it prepares to massively scale production of its electric crossover.

Prices for the 2023 Mach-E drop by between $600 and $5,900 depending on trim in a move that comes only weeks after Tesla announced huge price cuts of its own.

The biggest savings are on the GT Extended Range, which falls from $71,395 to $65,495, and the California Route 1 eAWD Extended Range, which drops $5,580 to $59,495. At the other end of the scale the Select eAWD Standard range is now $600 less expensive at $50,495, and a $900 reduction on the Select RWD Standard Range means the most affordable of all Mach-E models now costs $47,495.

Related: Tesla Slashes Up To $13k Off Prices In U.S. And Europe To Counter Sales Slowdown

2023 Mustang Mach-E Former MSRP Updated MSRP Difference
Select RWD Standard Range $46,895 $45,995 $900
Select eAWD Standard Range $49,595 $48,995 $600 
California Route 1 eAWD Extended Range $63,575  $57,995 $5,580
Premium RWD Standard Range  $54,975  $50,995 $3,980
Premium eAWD Standard Range $57,675 $53,995 $3,680
GT Extended Range $69,895 $63,995 $5,900
Extended Range Battery $8,600 $7,000 $1,600
Nite Pony Appearance Package $800 $800 $0
GT Performance Package $6,000 $6,000  $0

The $3,980 reduction on the Premium RWD Standard Range brings it down to $52,495, meaning it now sits below the $55k threshold for tax credits on regular cars (the IRS doesn’t class the Mach-E as an SUV, which can cost up to $80,000 and still qualify for credits). But there are no changes to the $6,000 price for the GT Performance Package.

The Mach-E was the third best-selling EV in the U.S. in 2022 and is keen for it to remain competitive in the wake of a surge in demand for Tesla products following that company’s price restructuring. Tesla lopped up to $13,000 from the prices of its Model 3 and Y cars, resulting in a load of new buyers rushing to dealers to place and order, and probably a load more who’d just bought before the cuts were announced to head down to the same place and complain.

“We are not going to cede ground to anyone,” said Ford’s Model e Chief Customer Officer, Marin Gjaja. “We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none.”


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