The speculative, independently-made renderings pictured in this story are not related to nor endorsed by GM
The electric truck wars might be entering a new phase as General Motors is reportedly considering a small electric pickup that could cost less than $30,000.
A prototype model of the baby truck was seen by Autonews at the company’s design studio in Michigan with the publication reporting that it featured two doors as well as a “4- to 4.5-foot-long bed.” The truck was also said to have a low roofline as well as smaller dimensions than the Ford Maverick and Hyundai Santa Cruz.
It remains unclear how serious the company is about the model, but Chevrolet’s Michael Pevovar told the news site that GM is “creating these to get a reaction and then to try to modify it or move on. What does work? What doesn’t work? What’s expected?”
Also: GM Reportedly Benchmarking Ford Maverick On US Soil, Could It Be Working On A Rival?
Pevovar went on to say that they’re focused on affordability and noted feedback might be that the truck is simply too small. That wouldn’t be surprising as consumers have embraced crew cab pickups and models such as the Canyon, Colorado, Gladiator, Maverick, and Santa Cruz are available exclusively in a four-door configuration.
It remains to be seen if consumers would embrace such a small vehicle, but Pevovar suggested it could potentially ride on a different architecture if consumers wanted a larger truck. That seems to indicate the model doesn’t ride on the Ultium platform, but could potentially do so.
While there are more questions than answers, reports have suggested GM was recently benchmarking the Ford Maverick here in the U.S. This implies the Detroit carmaker might be serious about entering the small truck segment in America, but it sounds like the electric truck was created to gauge consumer interest. If that’s the case, it’s possible the truck could be shown sometime in the future.