GM Partners With Netflix To Put More EVs In The Shows You Binge


Get ready to see more electric vehicles from General Motors on your screens, as the automaker has announced that it will partner with Netflix on a new product placement deal.

So far, the pair have confirmed that GM EVs will be seen in Love is Blind, Queer Eye, and Unstable, among others. The shows will feature vehicles like the Chevrolet Bolt EUV, the GMC Hummer EV, and the Cadillac Lyriq.

“We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said Deborah Wahl, GM’s global chief marketing officer. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends.”

Read: 2023 Super Bowl Car Ads: Here’s What Automakers Are Readying For Feb 12

In addition to providing electric cars for the shows, GM says that it will educate the creators on the vehicles, and will help them “better understand how EVs can complement and enhance their stories,” so get ready for some jarring breaks from the narrative to hear about how convenient charging is.

“We know that entertainment can drive fandom and inspire connections,” said Marian Lee, Netflix’s chief marketing officer. “GM is a cultural leader in the auto industry, and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films.”

In addition to featuring more electric vehicles on screen, Netflix will also work to make its productions greener. To do that, it will optimize its energy use, electrify its productions, and decarbonize where possible.

To advertise the fact that it will be er… advertising more on Netflix, GM has produced a series of ads featuring its emerging EV spokesperson, Will Ferrell. The videos are set within the worlds of Netflix shows Squid Game and Army of the Dead, and the automaker will also run a longer ad during the Super Bowl.


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