Subaru recently announced their quarterly results and it appears officials used the event to reveal new details about upcoming electric vehicles.
While they didn’t go into many specifics, Automotive News is reporting Subaru’s chief general manager of corporate planning, Tomoaki Emori, acknowledged the obvious – America decides what the company’s future looks like.
As he explained, the “U.S. accounts for 75 percent of our total sales” so Subaru’s electrification strategy will be built around “U.S. environmental regulations, legal, and market trends.” Emori went on to say the company will need to offer several different EVs and they have “shifted our weight toward that in our development.”
Also: 2023 Subaru Solterra Starts At $44,995, Climbs To $51,995 For Range-Topping Touring Trim
Subaru will reportedly unveil an updated electrification plan later this year, but it appears the automaker will be heavily reliant on Toyota as Emori said their cooperation is “essential.” This seems to suggest we can expect more badge-engineered EVs such as the Solterra, which is little more than a renamed bZ4x.
While Subaru seems to be acknowledging the growing importance of EVs, they’re not putting all their eggs in one basket as their “main electrification strategy centers on strong hybrids and electric vehicles, and introducing such models in the U.S. by 2025.” The same report adds the upcoming hybrids will use Toyota tech and be built at Subaru’s Gunma plant.
The company has two vehicle assembly plants in the city and the main facility builds the BRZ, Crosstrek / XV, Impreza, Levorg, and WRX. Likewise, the Gunma Yajima plant builds the Crosstrek / XV, Impreza, Forester, Legacy, and Outback. Given this, some of these models will likely gain a hybrid powertrain in the future.